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 Why being first MATTERS ... 


   

( click - patent portfolio on linkedin  )

                                     


Apart from "utility" patent protection where being first to both Patent "and" Commercialize, establishes who the "rightful owners" are, being first at the drawing table was important to Vortex simply because, by default, it fundamentally empowered us with an open slate to engineer the aerodynamic mudflap with 3D downward facing vents the most “logical”; structurally integral, air harnessing, ventilated flow through, lightweight design attributes, without compromising the intended use of the “traditional” mudflap [which has always been to not only protect vehicles but more critically "the people" traveling in and or navigating around Semi/trailers, HD Vans and other CV's, in the first place ]. Being first is equally as important to establishing "investor" and "consumer" confidence. End users value INTEGRITY [be it on a B2B , B2C, or personal level ]. Hence as blocking IP owners ensuring we were 1st before remotely considering developing this technology not only assured Vortex but also its future investors including OEM's and fleet owners, not only how monumental the opportunity was, but most importantly assured any of their future affiliates their own peace of mind knowing that Vortex exercised due diligence to ensure neither themselves nor thier customers' integrity mayn't ever be implicated, stigmatized nor compromised by association (as early adopters or otherwise) with any activity that might otherwise be construed as ''knowingly'' indulging in "Socially Irresponsible" entitlement minded IP infringment behavior. History has proven nothing can quench the spirit of innovation or any dream for that matter ( which built our great nations in the first place ) any more than an attitude of "entitlement" other than by pandering ( politically or otherwise ) to someone who possess one ... Its teamwork that indeed makes the dream work. In the end, what matters most is the who and what we support ! 


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( click - patent portfolio on linkedin  )

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